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Brand

Caixun Brand Story

Caixun, a sub-label of Express LUCK Technology, is one of the top manufacturing exporters of smart TVs with its own design. Pronounced as “Kai-Shuin”, meaning Express LUCK, it is brand synonymously associated to world class standards.

The Express LUCK Group’s Purpose is to “entertain the world with emotion, through the power of visual creativity and technology”. Each Caixun product is carefully created and experienced by people so that it fulfills its mission of enriching people’s lives through the power of advance visual entertainment technology, by creating innovative products and emotionally impactful content.

As the world changes dramatically, Caixun believes that with its strong commitment (and a little LUCK), the brand is able to utilize its strengths in terms of its diverse business portfolio, technology and people to create value that enriches people’s hearts by delivering emotional experiences.

Slogan

MOMENTS WITH YOU

Caixun television is part of your life,
sharing many of the most memorable moments
with you and your family via the big screen.

Brand Logo

CLEAR SPACE

When using the logo or the symbol, be sure to allow enough breathing room for maximum impact and legibility. The diagram to the right defines the minimum amount of clear space needed for each mark respectively.

Logo Clearspace for the signature is measured by the “X” in Caixun for both vertical and horizontal spaces.

Symbol Clearspace for the mark is equal to a exact ratio for both vertical and horizontal spaces.

Color Specification

Primary Colors

RED

BLACK

GREY

WHITE

Color Specification

Secondary Colors

ORANGE

BOLD YELLOW

BEIGE

BRONZE